Thursday, September 17, 2009

Reduce Reuse Recycle

While working with Warren Van Rensburg at Kastner & Partners in Cape Town we did a campaign for the environment, almost a challenge to other agencies to green up their act. Warren came up with a concept of using old posters to communicate this. So he got the team on the mission to source as many advertising award call to entry posters as we could find, and screen printed (by hand) our message on to them, in environmentally friendly, heavy metal free ink. When then sent some of them back to where they came from and others to various agencies. I cant take credit for this awesome idea as it was fully Warrens brain child, but i will claim the ink colour and the layout.

Concept and Copy: Warren Van Rensburg
Layout: Me

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